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A clear view of whatโ€™s coming

Discover where Brevo is heading in 2026 and the key priorities shaping the productโ€™s evolution.

This session helps you understand whatโ€™s coming, why it matters, and how to prepare for whatโ€™s next.

๐Ÿ’ก Agenda

  • Product evolution and key learnings
  • Strategic priorities for 2026
  • A preview of upcoming improvements

๐Ÿ—“๏ธ When? 

Wednesday, March 18th, 5 PM (CET)

๐ŸŽ™ Speakers

Seรกn, Product Marketing Director

Alessandro, Customer Enablement Specialist


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2026 Roadmap: Shaping Brevoโ€™s Next Chapter

Explore our Webinars

From acquisition to loyalty: the key automations your retail business needs

Deliver the right retail message at the right moment.In retail, timing and relevance drive performance. Brevo Automations help you orchestrate personalized, multi-channel journeys that convert intent into revenue, without adding operational complexity.

From welcome flows and back-in-stock alerts to product-view nudges and loyalty re-engagement, learn how to build decision-based workflows powered by your data (catalog, orders, events) to increase conversions and repeat purchases, with full clarity on attribution.

๐Ÿ’ก Agenda

  • Design high-impact retail journeys across the customer lifecycle

  • Personalize messages using real-time product and customer data

  • Optimize performance with testing, multi-channel strategies, and attribution insights

  • Explore a proven retail use case and a live demo

๐ŸŽ™๏ธ Speakers
Lรฉa, Confirmed Product Manager
Alessandro, Customer Enablement Specialist

AUTOMATIONS FOR RETAIL
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From Data to Action with Brevo Analytics Studio

In marketing, you can only optimize what you truly understand.

With Brevo Analytics Studio, turn scattered data into clear insights that guide smarter decisions.

In this webinar, weโ€™ll show you how to structure and use your analytics to uncover growth opportunities across the entire customer lifecycle.

From using default dashboards to building your own custom visualizations, you'll learn how to move from insight to decision, and how to use those insights to inform your actions in Brevo, simply and effectively.


๐Ÿ’ก Agenda

  • How to read and use Analytics Studio default dashboards
  • How to build your own dashboard for custom analytics
  • How to leverage AI to quickly turn data into insights

๐ŸŽ™๏ธ Speakers
Eva, Senior Product Manager
Alessandro, Customer Enablement Specialist

ANALYTICS
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The Anatomy of a Great Email: From Layout to CTA

Design emails that stand out โ€” and convert.
Learn how smart design choices make your emails clearer, more engaging, and far more effective. Weโ€™ll walk through the essentials to help your messages capture attention and drive action.

๐Ÿ’ก Agenda

  • Key principles of email design: hierarchy, balance, readability
  • Creating a smooth visual flow that highlights your message
  • CTA best practices to maximise conversions

๐ŸŽ™๏ธ Speakers
Sara, Creative Manager
Alessandro, Customer Enablement Specialist

E-MAIL DESIGN
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Brevo Sales Platform: Turn Your Leads into Customers

Manage your leads, opportunities, and clients from one platform.
When sales efficiency is key, switching between tools slows everything down. Brevo Sales Platform brings Marketing and Sales together so you can manage your pipeline, speed up deals, and keep everyone aligned. With built-in AI, you work faster, focus on what matters, and take smarter decisions.

๐Ÿ’ก Agenda

  • Manage your pipelines and opportunities in a unified Marketing and Sales platform
  • Automate tasks, centralize communication, and boost results with AI
  • Explore the platform with a live demo, a concrete use case, and a customer success story

๐ŸŽ™๏ธ Speakers
Antoine, Product Director
Alessandro, Customer Enablement Specialist


SALES PLATFORM
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Brevo Black Friday 2025: Content That Converts via Email, WhatsApp & Wallet

Make your content work harder โ€” across every channel.
When every click counts, great content becomes your strongest asset. This webinar shows how to create high-impact messages across email, WhatsApp, and Wallet, with practical tips, real examples, and live demos to help you maximize conversions ahead of Black Friday.
 
๐Ÿ’ก Agenda

  • Personalize your emails with automatic product recommendations powered by Brevo Auraโ€™s AI
  • Optimize your WhatsApp campaigns for stronger engagement
  • Enhance your Wallet cards to deliver a smoother customer experience
๐ŸŽ™๏ธ Speakers
Carlos, Senior Customer Success Manager
Alessandro, Customer Enablement Specialist
BLACK FRIDAY 2025
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Transactional Emails & API: Leverage the Full Power of Brevo

Master transactional emails โ€” fast, reliable, and fully personalized.
When every message matters, knowing how to use transactional emails via API is essential. This webinar walks you through concrete use cases, success stories, and a live demo so you can get the most out of Brevo.

๐Ÿ’ก Agenda 

  • The fundamentals of transactional emails and APIs
  • Practical use cases to apply right away
  • Inspiring customer success stories
  • Live demo: building templates and sending transactional emails via API
๐ŸŽ™๏ธ Speakers
Ludwig, Solution Engineer
Alessandro, Customer Enablement Specialist
TRANSACTIONAL EMAILS & API
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Discover Brevo Aura: Putting AI at the Heart of Your CRM Strategy

Transform your customer relationships with the power of AI.
Brevo Aura helps you anticipate needs, personalize every interaction, and turn your CRM into a true driver of growth. This session gives you a clear look at what it can do โ€” and how it can reshape your daily workflows.

๐Ÿ’ก Agenda 

  • Discover Brevo Aura, Brevoโ€™s new AI assistant
  • Explore its key innovations and how theyโ€™re transforming CRM
  • Live Q&A to ask your questions directly to our experts

๐ŸŽ™๏ธ Speakers
Sylvain, VP of Artificial Intelligence
Alessandro, Customer Enablement Specialist
AI
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Loyalty, more than just a program: impact and practical implementation with Brevo

Build loyalty that drives real revenue.
Loyalty programs arenโ€™t just about discounts anymore โ€” theyโ€™re a powerful way to strengthen customer relationships and increase sales. In this webinar, weโ€™ll explore their impact and show how to put them into practice with Brevo.

๐Ÿ’ก Agenda

  • How loyalty programs influence sales
  • Optimising operations to make them work
  • Real use cases and practical implementation with Brevo

๐ŸŽ™๏ธ Speakers
Vincent, Customer Success Director
Alessandro, Customer Enablement Specialist
LOYALTY
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Beyond Email: Orchestrating Omnichannel Strategies

Make email stronger with a true omnichannel strategy.
Email remains a key performer, but its impact grows dramatically when combined with SMS, push, and mobile wallets. In this session, youโ€™ll learn how to elevate your email campaigns and create a seamless, personalized journey across channels.

๐Ÿ’ก Agenda

  • The state of email marketing in 2025
  • How to boost engagement and performance
  • Winning with an omnichannel approach
  • Use cases and real examples to inspire your next steps
๐ŸŽ™๏ธ Speakers
Monika, Content Marketer
Alessandro, Customer Enablement Specialist
BENCHMARK 2025
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2025 Insights: Unveiling Brevoโ€™s Roadmap โœจ Connect for Success

A clear look at whatโ€™s next for Brevo.
Join us for an overview of how the product is evolving, where weโ€™re heading, and whatโ€™s coming to help you drive even stronger results in 2025.

๐Ÿ’ก Agenda

  • Product evolution: where weโ€™ve been and whatโ€™s changing next
  • Strategic objectives: our vision for 2025
  • Upcoming features: a first look at the tools that will boost your campaigns

๐ŸŽ™๏ธ Speakers
Jeremy, Chief Product Officer
Alessandro, Customer Enablement Specialist
ROADMAP 2025
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Introducing the New Marketing Automation Editor: Boost productivity with enhanced features

Build automations that work harder for you.
Discover how Brevoโ€™s new automation editor helps you simplify your marketing workflows and create journeys that deliver real impact with less effort.

๐Ÿ’ก Agenda

  • How to streamline your marketing with the new automation editor
  • Best practices for building efficient, high-performing workflows
๐ŸŽ™๏ธ Speakers
Marianne, Lead Product Designer
Alessandro, Customer Enablement Specialist
NEW MARKETING AUTOMATION EDITOR
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Email Deliverability Made Simple: Brevo's Expert Tips & Best Practices

DELIVERABILITY
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Improve your deliverability and get more emails to the inbox.
In this session, youโ€™ll learn what deliverability really means, how to track it, and how to apply practical best practices that strengthen your campaigns.

๐Ÿ’ก Agenda

  • The essentials of deliverability and the KPIs that matter
  • Best practices to boost performance and improve inbox placement
๐ŸŽ™๏ธ Speakers
Freddy, Customer Deliverability Specialist
Alessandro, Customer Enablement Specialist

Contacts, Lists & Segmentation in Brevo: Strategies and Best Practices

Make your contacts work smarter for your campaigns.
Learn how to manage your lists more effectively in Brevo and create meaningful segments that unlock stronger, more personalized communication.

๐Ÿ’ก Agenda

  • How to optimise contact and list management in Brevo
  • How to segment your audience for personalised, high-performing campaigns
๐ŸŽ™๏ธ Speakers
Adam, Senior Technical Customer Specialist
Alessandro, Customer Enablement Specialist
CONTACTS, LISTS & SEGMENTATION
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Black Friday 2024: Unlock Your Sales Potential with a Multi-Channel Strategy

Get ready to make your peak season a success.
This session brings you practical guidance and fresh ideas to help you navigate this crucial period with confidence and impact.

๐Ÿ’ก Agenda

  • Practical tips and innovative solutions to make this key moment successful
๐ŸŽ™๏ธ Speakers
Marion, Senior Customer Success Manager
Alessandro, Customer Enablement Specialist
BLACK FRIDAY 2024
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Diversify your customer communications with SMS & WhatsApp

Strengthen your strategy with SMS and WhatsApp.
Learn how these two channels can boost your communication and how to use Brevo to automate SMS and run high-impact WhatsApp campaigns.

๐Ÿ’ก Agenda

  • Why SMS and WhatsApp matter in your communication mix
  • How to automate SMS and build effective WhatsApp campaigns with Brevo
๐ŸŽ™๏ธ Speakers
Anne, Customer Success Manager
Alessandro, Customer Enablement Specialist
SMS & WHATSAPP
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Push Notifications: the key to a successful multichannel strategy

Boost engagement with push notifications and pop-ups.
Discover how these two tools can strengthen your marketing strategy, increase conversions, and help you re-engage users with real, proven examples.

๐Ÿ’ก Agenda

  • The benefits of adding push and pop-ups to your marketing mix
  • How to improve conversion rates and re-engage users with real-life examples
๐ŸŽ™๏ธ Speakers
Bruno, Push Solution Expert Lead
Alessandro, Customer Enablement Specialist
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PUSH NOTIFICATIONS & POP-UPS

Enhancing Customer Engagement Through Mobile Wallet

Create a seamless presence on your customersโ€™ mobile devices.Learn how to secure a spot on their phones without an app and use every interaction to strengthen loyalty and engagement.
๐Ÿ’ก Agenda

  • How to create your own mobile space without requiring an app
  • How to turn mobile interactions into stronger loyalty and engagement
๐ŸŽ™๏ธ Speakers
David, Sales Director of Mobile and Loyalty
Alessandro, Customer Enablement Specialist

MOBILE WALLET

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